
Private labels
12.03.2021
, (Private Label Manufacturers’Association (PLMA).
: private labels , , , . , , . . , , .
ֳ , Walmart, Target, Kroger Amazon private labels. ˳ Kroger’s Simple Truth , Target Good & Gather , , . : . ’ , , , .
³ 2530% , . , .
, , . Nielsen, 쳿 29%, FMCG-, 24%. ³ 1 000 , AlixPartners, . 30% 볠 . . , FMCG- . private labels, . , , FMCG- .
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