Private label

15.04.2021

, . rivate label 쳺: - , , . , , , .

() , . , , . ̳ private label . , SKU (Stock Keeping Unit , ), SKU .

.   , . . 10% . , . , 60%.

The Nielsen Ukraine, , 67,4%. . , private label . , ( ), , , .

20092010 , . , 2010 6070%. 2011- 2010 , . , The Nielsen Ukraine, ( 80%) , , , , , , . , 2010 (6070%), .

11,5% . (10% 70% ). , , . . , , . ֳ , .

FMCG- , . , , . . . -, . , , . , . , , COVID-19, , , . , , , , , . , , , . .

, |SPAR

https://spar.ua/